KRE-O is a line of construction toys (similar to Lego and Megabloks) manufactured by Hasbro. Kre-O has been announced to release in stores in Fall 2011, although Hasbro started shipping out the first Transformers sets in early June 2011. The creators of the toy franchise got the named "Kre-O", from the Latin word "creo", which means "I create".
Kre-O Transformers is the first line of all the Kre-O sets ever released. They were first shown at the New York Toy Fair 2011.